Radio’s Reach Remains Strong – And Leading.
Over 90% of adults listen to radio each week! Despite ever-expanding media choices — an impressive 95 percent of American adults tune in to Radio for information, entertainment or discussion over the course of each and every week! No other medium’s reach has arms as long as that, according to the new Nielsen Total Audience Report. And did you know… exposure to radio advertising boosts brand browsing by 52%.
More than 3/4 of American drivers (77%) listen to AM/FM radio in the car at least weekly. That total dwarfs all other audio options, including CD players (41%), connecting a phone (27%), satellite radio (23%), Pandora (18%), Spotify (13%), Apple Music (10%) and Amazon Music (10%).
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